Kinskin started from one of those simple, everyday moments — getting ready to go out and realising nothing we had felt comfortable, seamless, or right. It made us think about how often women adjust, compromise, or second-guess what they wear just because what’s underneath isn’t supporting them the way it should.

We’ve always looked up to women who carry themselves with ease — confident, relaxed, and unapologetically themselves. The kind of confidence that isn’t loud, but felt. We wanted to create something that reflects that energy. Something that lets women feel comfortable enough to move freely and be present, whether it’s a casual afternoon or a night they want to remember.

For us, Kinskin is a reminder that feeling good starts with the small things — comfort, softness, support you don’t have to think about. When women feel at home in their own skin, confidence comes naturally. And that feeling is what we built this brand around.